Privacy Policy

This Privacy Policy describes how The Edge Initiative B.V. (“Edge”, “we”, “our” or “us”) collects, uses and protects information in connection with its website, services and business operations.

Edge operates within the digital advertising and adtech ecosystem and approaches data protection with a privacy-by-design and compliance-first mindset.

1. Who we are

The Edge Initiative B.V. is a company incorporated in the Netherlands and operates as a provider of programmatic execution, technology and operational services for the digital advertising industry.

For the purposes of applicable data protection laws, including the EU General Data Protection Regulation (“GDPR”), Edge may act as:

  • a Data Controller,
  • a Data Processor,
  • or both, depending on the context and service provided.

2. Scope of this Privacy Policy

This Privacy Policy applies to:

  • our website and related online properties;
  • our programmatic execution and technology services;
  • our operational and consulting activities within the adtech ecosystem.

This Policy does not replace or override any contractual data protection obligations agreed with clients, partners or platforms.

3. Types of data processed

3.1 Advertising and technical data

In the context of programmatic advertising and related services, Edge may process the following categories of data:

  • online identifiers (such as advertising identifiers provided by platforms);
  • IP addresses (including truncated or technical IP data);
  • user agent strings;
  • device and browser information;
  • technical and contextual signals related to ad delivery.

Edge does not collect, process or store directly identifiable personal data such as names, email addresses, phone numbers or precise location data for advertising purposes.

3.2 Website data

When you visit our website, we may process limited information necessary to ensure proper website functionality and user experience, such as:

  • basic technical logs;
  • preferences related to site usage;
  • analytics data in aggregated or anonymised form.

4. Cookies and similar technologies

Edge operates its advertising services on a cookieless basis. We do not deploy or manage advertising cookies for targeting, profiling or tracking across third-party websites.

Cookies used on our website are limited to those strictly necessary for:

  • website functionality;
  • security;
  • user experience optimisation;
  • basic analytics.

Additional details are available in our Cookie Policy.

5. How data is used

Depending on the service and context, Edge processes data to:

  • execute and manage programmatic advertising campaigns;
  • provide technology-enabled decision support;
  • ensure operational governance and quality control;
  • maintain platform compatibility and compliance;
  • operate, secure and improve our website.

Edge does not operate a proprietary data management platform (DMP) and does not build or commercialise proprietary audience datasets.

6. Data sources and sharing

Data processed by Edge is obtained through:

  • advertising platforms and technology providers used by clients;
  • contextual and technical signals generated during ad delivery;
  • information made available through contractual adtech integrations.

Edge does not sell, rent or independently commercialise personal data. Data is processed solely in connection with contracted services and in accordance with applicable legal and contractual obligations.

7. International data transfers

Due to the global nature of digital advertising, data processed by Edge may be transferred to, or accessed from, locations outside the European Economic Area.

Where required, Edge relies on appropriate safeguards, including Standard Contractual Clauses (SCCs) or equivalent legal mechanisms, to ensure an adequate level of data protection.

8. Data retention

Edge retains data only for as long as necessary to:

  • provide contracted services;
  • meet operational and security requirements;
  • comply with legal and regulatory obligations;
  • fulfil contractual commitments with clients and platforms.

Retention periods may vary depending on the nature of the data and the applicable service or agreement.

9. Security measures

Edge implements appropriate technical and organisational measures designed to protect data against unauthorised access, loss, misuse or alteration.

These measures are continuously reviewed in line with industry standards and the evolving threat landscape.

10. Children

Edge services and website are not directed at children under the age of 16. We do not knowingly collect personal data from individuals under this age.

11. Your rights

Where applicable, individuals may have rights under data protection laws, including the right to access, rectify or delete personal data, or to object to certain processing activities.

Requests related to data protection may be submitted using the contact details below.

12. Contact

For privacy-related questions or requests, please contact:

Email: [email protected]

Entity: The Edge Initiative B.V. (Netherlands)

13. Updates to this Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in legal requirements, industry practices or our services. The latest version will always be available on our website.

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